About Us

Why "XL"?

XL is our answer to a calling. It is a means to achieve creative excellence. It’s our way of ensuring the Gulf Coast community has access to big ideas and big thinkers who help our local industry excel in the creative profession, industry, and business. Don’t just think big. BE bigger, better, and do more for the community.

We recognize that when we improve the quality and output of work for our marketing, communication, and design professionals, we ultimately improve the outcome, reach and impact of a brand, a business, or an organization’s success.

Values

What XL Stands for...

Creativity

We strive to place creativity at the core of everything we do. When our artistic expression informs all of our activities, we create a more beautiful world for us all.

Community

None of us is an island unto ourselves. As we work to help our community grow, we grow along with it as individuals committed to supportive collaboration.

Inclusion

Achieving our goals successfully requires including people of every description. When we value all people for who they are, we help to uplift everyone equally.

Education

Education is central to our mission. By committing ourselves to continually learning—and teaching—we ensure our industry will continue to expand and thrive.

Growth

Above all else, we are driven by the desire to grow our professional practice, our industry and all of its people, and the communities which we call home.

Advocacy

Our efforts are focused on advancing the field of design and increasing recognition of the talented people working in the Gulf Coast’s creative industry.

The Planning Team

XL was born from a very small idea. It began as conversations among creative colleagues—and competitors—in dimly lit bars and fluorescent classrooms, between meetings, at after-work socials, and early morning coffee gatherings. What started as an idea among disconnected people, emerged as a collective hope for our community.

Namrata Advani

Senior Art Director at Lamar Graphics

Somi Choi

Senior Designer at idgroup

Mike Craney

VP of Digital Media Integration at Silvercrest

Mason Guttery

Freelance Graphic Designer

Joseph Herring

Professor at University of West Florida

Christy Highers

Multimedia Designer at Navy Federal Credit Union

Rachel Hogue

Creative Director at Dogwood Design

Mark Hopkins

Professor at Pensacola State College

Lindsay Kearley

Graphic Designer at Lamar Graphics

Shane Mapoles

Creative Director at Seek Creative

Cheyenne McMahan

Marketing & Training Specialist at Florida SBDC Network

Cheryl Murphy

CEO at Vivid Bridge Studios

Liz Painter

Senior Designer at Hatchmark Studio

Kris Poore

Executive VP at idgroup

Bri Snellgrove

CEO at Social Icon

Christine York

Creative Director at Vivid Bridge

Rachel Zampino

Lead Designer at Hail Studio

Veronique Zayas

Creative Director at Hatchmark Studio

Partners

XL is about bold thinking and creative excellence. Together with our partners, we’re united in our mission to elevate the Pensacola’s creative community to new heights.

XL is made possible through the contributions and support of our partners.